Let’s play with this a bit, shall we. Pretend we’re hired by Sun Microsystems to come up with a catchy slogan for the Sun Modular Datacenter (which is, no lie, a data center that comes installed in a standard shipping container).
The “MD” is an amazing idea that Sun describes as “the ultimate consolidation and virtualization platform.” A datacenter that comes on a flatbed truck, gets hoisted by a crane onto a foundation, gets wired and supplied with water and is just about ready for action.
It takes up an eighth of the space and reduces cooling costs by a cool 40 percent. And companies can deploy these things in a tenth of the time it takes to build a regular sprawled-out data center.
So. What would you do if you were the “creative” assigned to the ad campaign? Maybe something along the lines of “To think outside the box, we went inside the box.”
Maybe not. For more information, please visit www.electronicdatagirl.com
