Archive for the ‘ECO-innovation’ Category

Webinar – Virtualization: Driving Greater DataCenter Efficiency

April 1, 2008

04/10 – Webinar – Virtualization: Driving Greater DataCenter Efficiency.
Sun and IDC host this discussion, where you can learn how other companies have
improved economics and efficiency as much as 60%. Register Here.

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It’s Not Easy Being Green

February 20, 2008

as this article from the New Yorker about carbon footprint shows.   There are some very unexpected results, e.g. it’s better from a COstandpoint for a UK resident to buy roses from far-off Kenya rather than nearby Holland, or a New Yorker to drink wine from Bordeaux rather than Napa. 

And the moral of the story?   The most effective way ever found for dealing with pollution is to create a trading market.  It’s often politically unappealing because it feels like letting people “pay to be bad.”  But if there were a market in greenhouse gases, environmental groups would have a far easier path to leverage: instead of using their relatively paltry budgets to lobby–which often amounts to a winner-take-all game that they lose–every dollar used to buy up a ton of “right to pollute” reduces supply (and therefore raises the cost) of emitting greenhouse gases.   This would have exactly the effect they want: putting pressure on businesses to stop polluting, and rainforest nations to stop allowing their forest to be razed.   But it requires getting past the “moral” aspects of environmentalism and into realpolitik.

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Data Center Energy Costs Rising

November 20, 2007

The biggest drag for data centers these days is in power and cooling costs.  More equipment means hotter rooms and larger A/C bills.  As data grows, so do the power requirements needed to manage it.  IT guys need to be smart about the sustainable data center.